Sampling Gathering information about an entire population often costs too much or is virtually impossible. Instead, we use a sample of the population. A sample should have the same characteristics as the population it is representing. Most statisticians use various methods of random sampling in an attempt to achieve this goal. This section will describe a few of the most common methods. There are several different methods of random sampling. In each form of random sampling, each member of a population initially has an equal chance of being selected for the sample. Each method has pros and cons. The easiest method to describe is called a simple random sample. Any group of n individuals is equally likely to be chosen by any other group of n individuals if the simple random sampling technique is used. In other words, each sample of the same size has an equal chance of being selected. For example, suppose Lisa wants to form a four-person study group (herself and three other people) from her pre-calculus class, which has 31 members not including Lisa. To choose a simple random sample of size three from the other members of her class, Lisa could put all 31 names in a hat, shake the hat, close her eyes, and pick out three names. A more technological way is for Lisa to first list the last names of the members of her class together with a two-digit number, as in Table \(\PageIndex\):
| ID | Name | ID | Name | ID | Name |
|---|---|---|---|---|---|
| 00 | Anselmo | 11 | King | 21 | Roquero |
| 01 | Bautista | 12 | Legeny | 22 | Roth |
| 02 | Bayani | 13 | Lundquist | 23 | Rowell |
| 03 | Cheng | 14 | Macierz | 24 | Salangsang |
| 04 | Cuarismo | 15 | Motogawa | 25 | Slade |
| 05 | Cuningham | 16 | Okimoto | 26 | Stratcher |
| 06 | Fontecha | 17 | Patel | 27 | Tallai |
| 07 | Hong | 18 | Price | 28 | Tran |
| 08 | Hoobler | 19 | Quizon | 29 | Wai |
| 09 | Jiao | 20 | Reyes | 30 | Wood |
| 10 | Khan |
Lisa can use a table of random numbers (found in many statistics books and mathematical handbooks), a calculator, or a computer to generate random numbers. For this example, suppose Lisa chooses to generate random numbers from a calculator. The numbers generated are as follows: 0.94360; 0.99832; 0.14669; 0.51470; 0.40581; 0.73381; 0.04399 Lisa reads two-digit groups until she has chosen three class members (that is, she reads 0.94360 as the groups 94, 43, 36, 60). Each random number may only contribute one class member. If she needed to, Lisa could have generated more random numbers. The random numbers 0.94360 and 0.99832 do not contain appropriate two digit numbers. However the third random number, 0.14669, contains 14 (the fourth random number also contains 14), the fifth random number contains 05, and the seventh random number contains 04. The two-digit number 14 corresponds to Macierz, 05 corresponds to Cuningham, and 04 corresponds to Cuarismo. Besides herself, Lisa’s group will consist of Marcierz, Cuningham, and Cuarismo.
Note: randInt(0, 30, 3) will generate 3 random numbers.
Besides simple random sampling, there are other forms of sampling that involve a chance process for getting the sample. Other well-known random sampling methods are the stratified sample, the cluster sample, and the systematic sample.
To choose a stratified sample, divide the population into groups called strata and then take a proportionate number from each stratum. For example, you could stratify (group) your college population by department and then choose a proportionate simple random sample from each stratum (each department) to get a stratified random sample. To choose a simple random sample from each department, number each member of the first department, number each member of the second department, and do the same for the remaining departments. Then use simple random sampling to choose proportionate numbers from the first department and do the same for each of the remaining departments. Those numbers picked from the first department, picked from the second department, and so on represent the members who make up the stratified sample.
To choose a cluster sample, divide the population into clusters (groups) and then randomly select some of the clusters. All the members from these clusters are in the cluster sample. For example, if you randomly sample four departments from your college population, the four departments make up the cluster sample. Divide your college faculty by department. The departments are the clusters. Number each department, and then choose four different numbers using simple random sampling. All members of the four departments with those numbers are the cluster sample.
To choose a systematic sample, randomly select a starting point and take every n th piece of data from a listing of the population. For example, suppose you have to do a phone survey. Your phone book contains 20,000 residence listings. You must choose 400 names for the sample. Number the population 1–20,000 and then use a simple random sample to pick a number that represents the first name in the sample. Then choose every fiftieth name thereafter until you have a total of 400 names (you might have to go back to the beginning of your phone list). Systematic sampling is frequently chosen because it is a simple method.
A type of sampling that is non-random is convenience sampling. Convenience sampling involves using results that are readily available. For example, a computer software store conducts a marketing study by interviewing potential customers who happen to be in the store browsing through the available software. The results of convenience sampling may be very good in some cases and highly biased (favor certain outcomes) in others.
Sampling data should be done very carefully. Collecting data carelessly can have devastating results. Surveys mailed to households and then returned may be very biased (they may favor a certain group). It is better for the person conducting the survey to select the sample respondents.
True random sampling is done with replacement. That is, once a member is picked, that member goes back into the population and thus may be chosen more than once. However for practical reasons, in most populations, simple random sampling is done without replacement. Surveys are typically done without replacement. That is, a member of the population may be chosen only once. Most samples are taken from large populations and the sample tends to be small in comparison to the population. Since this is the case, sampling without replacement is approximately the same as sampling with replacement because the chance of picking the same individual more than once with replacement is very low.
In a college population of 10,000 people, suppose you want to pick a sample of 1,000 randomly for a survey. For any particular sample of 1,000, if you are sampling with replacement,
If you are sampling without replacement,
Compare the fractions 999/10,000 and 999/9,999. For accuracy, carry the decimal answers to four decimal places. To four decimal places, these numbers are equivalent (0.0999).
Sampling without replacement instead of sampling with replacement becomes a mathematical issue only when the population is small. For example, if the population is 25 people, the sample is ten, and you are sampling with replacement for any particular sample, then the chance of picking the first person is ten out of 25, and the chance of picking a different second person is nine out of 25 (you replace the first person).
If you sample without replacement, then the chance of picking the first person is ten out of 25, and then the chance of picking the second person (who is different) is nine out of 24 (you do not replace the first person).
Compare the fractions 9/25 and 9/24. To four decimal places, 9/25 = 0.3600 and 9/24 = 0.3750. To four decimal places, these numbers are not equivalent.
When you analyze data, it is important to be aware of sampling errors and nonsampling errors. The actual process of sampling causes sampling errors. For example, the sample may not be large enough. Factors not related to the sampling process cause nonsampling errors. A defective counting device can cause a nonsampling error.
In reality, a sample will never be exactly representative of the population so there will always be some sampling error. As a rule, the larger the sample, the smaller the sampling error.
In statistics, a sampling bias is created when a sample is collected from a population and some members of the population are not as likely to be chosen as others (remember, each member of the population should have an equally likely chance of being chosen). When a sampling bias happens, there can be incorrect conclusions drawn about the population that is being studied.
A study is done to determine the average tuition that San Jose State undergraduate students pay per semester. Each student in the following samples is asked how much tuition he or she paid for the Fall semester. What is the type of sampling in each case?
Answer
a. stratified; b. systematic; c. simple random; d. cluster; e. convenience
Example \(\PageIndex\): Calculator
You are going to use the random number generator to generate different types of samples from the data. This table displays six sets of quiz scores (each quiz counts 10 points) for an elementary statistics class.
| #1 | #2 | #3 | #4 | #5 | #6 |
|---|---|---|---|---|---|
| 5 | 7 | 10 | 9 | 8 | 3 |
| 10 | 5 | 9 | 8 | 7 | 6 |
| 9 | 10 | 8 | 6 | 7 | 9 |
| 9 | 10 | 10 | 9 | 8 | 9 |
| 7 | 8 | 9 | 5 | 7 | 4 |
| 9 | 9 | 9 | 10 | 8 | 7 |
| 7 | 7 | 10 | 9 | 8 | 8 |
| 8 | 8 | 9 | 10 | 8 | 8 |
| 9 | 7 | 8 | 7 | 7 | 8 |
| 8 | 8 | 10 | 9 | 8 | 7 |
Instructions: Use the Random Number Generator to pick samples.
Determine the type of sampling used (simple random, stratified, systematic, cluster, or convenience).
Answer
a. stratified; b. cluster; c. stratified; d. systematic; e. simple random; f.convenience
Determine the type of sampling used (simple random, stratified, systematic, cluster, or convenience).
A high school principal polls 50 freshmen, 50 sophomores, 50 juniors, and 50 seniors regarding policy changes for after school activities.
Answer
If we were to examine two samples representing the same population, even if we used random sampling methods for the samples, they would not be exactly the same. Just as there is variation in data, there is variation in samples. As you become accustomed to sampling, the variability will begin to seem natural.
Example \(\PageIndex\): Sampling
Suppose ABC College has 10,000 part-time students (the population). We are interested in the average amount of money a part-time student spends on books in the fall term. Asking all 10,000 students is an almost impossible task. Suppose we take two different samples.
First, we use convenience sampling and survey ten students from a first term organic chemistry class. Many of these students are taking first term calculus in addition to the organic chemistry class. The amount of money they spend on books is as follows:
$128; $87; $173; $116; $130; $204; $147; $189; $93; $153
The second sample is taken using a list of senior citizens who take P.E. classes and taking every fifth senior citizen on the list, for a total of ten senior citizens. They spend:
$50; $40; $36; $15; $50; $100; $40; $53; $22; $22
a. Do you think that either of these samples is representative of (or is characteristic of) the entire 10,000 part-time student population?
Answer
a. No. The first sample probably consists of science-oriented students. Besides the chemistry course, some of them are also taking first-term calculus. Books for these classes tend to be expensive. Most of these students are, more than likely, paying more than the average part-time student for their books. The second sample is a group of senior citizens who are, more than likely, taking courses for health and interest. The amount of money they spend on books is probably much less than the average parttime student. Both samples are biased. Also, in both cases, not all students have a chance to be in either sample.
b. Since these samples are not representative of the entire population, is it wise to use the results to describe the entire population?
Answer
b. No. For these samples, each member of the population did not have an equally likely chance of being chosen.
Now, suppose we take a third sample. We choose ten different part-time students from the disciplines of chemistry, math, English, psychology, sociology, history, nursing, physical education, art, and early childhood development. (We assume that these are the only disciplines in which part-time students at ABC College are enrolled and that an equal number of part-time students are enrolled in each of the disciplines.) Each student is chosen using simple random sampling. Using a calculator, random numbers are generated and a student from a particular discipline is selected if he or she has a corresponding number. The students spend the following amounts:
$180; $50; $150; $85; $260; $75; $180; $200; $200; $150
c. Is the sample biased?
Answer
Students often ask if it is "good enough" to take a sample, instead of surveying the entire population. If the survey is done well, the answer is yes.
A local radio station has a fan base of 20,000 listeners. The station wants to know if its audience would prefer more music or more talk shows. Asking all 20,000 listeners is an almost impossible task.
The station uses convenience sampling and surveys the first 200 people they meet at one of the station’s music concert events. 24 people said they’d prefer more talk shows, and 176 people said they’d prefer more music.
Do you think that this sample is representative of (or is characteristic of) the entire 20,000 listener population?
Answer
The sample probably consists more of people who prefer music because it is a concert event. Also, the sample represents only those who showed up to the event earlier than the majority. The sample probably doesn’t represent the entire fan base and is probably biased towards people who would prefer music.
Collaborative Exercise \(\PageIndex\)
As a class, determine whether or not the following samples are representative. If they are not, discuss the reasons.
Data are individual items of information that come from a population or sample. Data may be classified as qualitative, quantitative continuous, or quantitative discrete.
Because it is not practical to measure the entire population in a study, researchers use samples to represent the population. A random sample is a representative group from the population chosen by using a method that gives each individual in the population an equal chance of being included in the sample. Random sampling methods include simple random sampling, stratified sampling, cluster sampling, and systematic sampling. Convenience sampling is a nonrandom method of choosing a sample that often produces biased data.
Samples that contain different individuals result in different data. This is true even when the samples are well-chosen and representative of the population. When properly selected, larger samples model the population more closely than smaller samples. There are many different potential problems that can affect the reliability of a sample. Statistical data needs to be critically analyzed, not simply accepted.
Cluster Sampling a method for selecting a random sample and dividing the population into groups (clusters); use simple random sampling to select a set of clusters. Every individual in the chosen clusters is included in the sample. Convenience Sampling a nonrandom method of selecting a sample; this method selects individuals that are easily accessible and may result in biased data. Nonsampling Error an issue that affects the reliability of sampling data other than natural variation; it includes a variety of human errors including poor study design, biased sampling methods, inaccurate information provided by study participants, data entry errors, and poor analysis. Random Sampling a method of selecting a sample that gives every member of the population an equal chance of being selected. Sampling Bias not all members of the population are equally likely to be selected Sampling Error the natural variation that results from selecting a sample to represent a larger population; this variation decreases as the sample size increases, so selecting larger samples reduces sampling error. Sampling with Replacement Once a member of the population is selected for inclusion in a sample, that member is returned to the population for the selection of the next individual. Sampling without Replacement A member of the population may be chosen for inclusion in a sample only once. If chosen, the member is not returned to the population before the next selection. Simple Random Sampling a straightforward method for selecting a random sample; give each member of the population a number. Use a random number generator to select a set of labels. These randomly selected labels identify the members of your sample. Stratified Sampling a method for selecting a random sample used to ensure that subgroups of the population are represented adequately; divide the population into groups (strata). Use simple random sampling to identify a proportionate number of individuals from each stratum. Systematic Sampling a method for selecting a random sample; list the members of the population. Use simple random sampling to select a starting point in the population. Let k = (number of individuals in the population)/(number of individuals needed in the sample). Choose every kth individual in the list starting with the one that was randomly selected. If necessary, return to the beginning of the population list to complete your sample.
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